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Responding to Activism: Proactive reputation management

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Brands are witnessing a wave of a new consumer activism. You need to be sure that your brand is ready for whatever may come.

In this first of a two-part series on consumer activism, crisis expert John Deveney will guide you through the proactive steps your organization can take to prepare for a reputational crisis before it happens.

Find handouts for this webinar here.

Author information

John Deveney
John Deveney
John Deveney, ABC, APR, IABC Fellow, Fellow PRSA, is a former member of the IABC international executive board and recognized internationally for crisis and reputation management. His agency, DEVENEY, has been named PR News’ Firm of the Year, been recognized by PRWeek as a Top 5 Boutique PR Firms multiple times and has earned 13 IABC Gold Quill Awards.

The post Responding to Activism: Proactive reputation management appeared first on Communication World.


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